How to Delegate Without Losing Control of Your Business
I had an interesting discussion that started waaaay back with a past client when she said something that I held on to for years of working together & her pausing her business to work on something else. She said, “I think the reason why I struggle to delegate some things is that I’m thinking, ‘This business is my baby,’ and I hold on tighter and tighter instead of letting go and letting God bring people to me that’ll do a great job on my behalf.’ I’ve been ruminating on that phrase “my business is my baby” for a long time (probably long enough to gestate fully, to be honest, lol), and this quote (from me, cause I am brilliant, lol) came from it: “Your business is not your baby, your business is your business.” – Rutendo N.C. Matongo And if you’re in a business that requires a team to thrive, then delegation is mandatory. But, we cannot hammer into you, “Just delegate!” without addressing some of the common fears around delegating in the first place, right? So, let’s do that right away. The fear of delegation is usually: what if I lose control of my business? The heading is spot on, isn’t it? Delegation sounds like you’re handing over the keys to your business, and now they can just run roughshod on your business and do what they want. You know how kids go into every private thing and somehow find your nice snacks and eat them even though you had your own snacks for them? Sounds terrifying, huh? But let’s digress a bit… how do children do that? It’s like they have some internal radar that picks out the high-end, “I bought this for myself, you can’t have it” snacks and locks on till they finish them all! I need to find out how that happens. Anyway, back to the fear of delegation… It’s all about a loss of control. The feeling that once I delegate some part of it, it won’t look the same as how I built it. It might not have my voice anymore, or my values; my vision will be altered, and I’ll lose clients because it now looks like some generic business, and not the one I built. The people I delegate to don’t know how I do things, so now they’ll have to wait for me to revise things. Or, it’ll take longer to do things because I can do them faster. Do any of these sound familiar? I will tell you right now that all of these feelings make sense. When you start the business, you’re doing everything, and it’s necessary for a time. But then you get to a point when doing everything yourself doesn’t make sense anymore and you need to start delegating to a core set of people. But it’s scary as hell. You built the business to what it looks like right now and losing it to randos is something that no one wants. But before we go into detail. You are the heart and soul of the business. No one can do what you do, and that’s what you built this business around, yeah. Everything else that comes with running a business (that which we continuously and aggressively call “Operations”) can and should be delegated at some point in your business. Let’s give you a step by step on how you do that without accidentally giving away your business’s secret formula. 1. Identify what only you can do in your business I’ve been reading a lot about this, and a few things stand out and will help you gauge whether you are you’re doing the right amount of stuff, or you gotta start letting things go. I loved this article that divides the CEO job into four pillars: Everything else besides the above can and should be delegated once you’re beyond the capacity of doing these things. 2. Seek out & invest in people who can do The Rest better This is how you cement your job as CEO of your business: You’re investing in your business by finding people who can move forward the vision you set out. Now, I’ll address something really quickly, and it’ll make sense why I worded the heading the way I did. I’ve heard a lot of business owners say that they avoid delegation because “they can’t do it the way I can.” For this, I’ll be brutal. You’re not looking for someone who’ll do it like you. You’re looking for someone who does it better and more efficiently. You’re looking for someone who is an expert in this field, and who’ll make you look at how they’re doing things in your business, and it hurts your ego a bit. Because let’s face it, unless that is your zone of genius, or whatever they say, there’s someone who can do it better than you, right? And there can be better ways to do it than the way you did it. However you did it was comfortable to you, but their focus is only this so they can do it in the best possible way. So trust them, trust their process, and trust your hiring skills. If you’re starting the hiring process, you’ll be responsible for the initial onboarding and making sure they get an idea of how your business works, and that’ll be a slog. Initial delegation isn’t pretty. It’ll feel like you’re wasting time, but remember you’re investing your time into greater capacity. That’s why the “we save you time” promise from any team member is great… but not an immediate promise. Until they get and buy into your business and your values, and are strong enough to be your core team, that work will fall on you for a while. 3. Know the difference between letting go of tasks and letting go of standards Remember when I said that your job as CEO and founder of the business is to build the culture and team? You always have
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