From Virtual Assistants to Strategic Operations Partners: What Changed and What It Means for Your Business
If you’ve known us from the beginning of our business journey, you knew us as virtual assistants. It might come as a surprise, then, coming onto our website & seeing that it says “Strategic Operations Partner,” instead of the usual. That’s a long phrase to say virtual assistant, huh? Only that it’s not a virtual assistant. Not anymore! We’ve done it! We’ve evolved!! Remember when I said we’re niching down? We finally bit the bullet and did it. We’re no longer virtual assistants. This is not really niching down as it is fitting into our perfect role. We’ve always been operations-minded; we just wanted a little experience with online businesses to get to where we were always meant to be. And work with them we did, to the point we realised that our support was better fitted with established businesses, with a VA or a team, with consistent revenue (at least 6 figures annually) & needed a partner, not just another person to check off tasks. So today, we’ll let you know what exactly a Strategic Operations partner is, how it compares to an online business manager, and what that means for your business. Why We Evolved Beyond Traditional Virtual Assistant Services The short answer is: because it was time.The long answer is: because it was time to evolve. I jest. Honestly, though, it was time. I would look back at all the clients we had as Nawena Virtual Solutions, and the common thread with each one of them was: we’d ask about their business operations before getting to the tasks at hand. It was almost clockwork. They’d hire us for admin & social media & our instinct would be “what is going on with your operations there?” If something wasn’t working the way we’d like, we’d conspire to fix it. We’d spot inefficiencies and turn into operations managers, in addition to what we were already doing. One day, after offboarding a client who wanted admin & we ended up suggesting how she could use her Google Workspace more efficiently, we “looked” at each other (we were texting each other, so… it wasn’t a literal look) and said “Um, maybe it’s time to jump fully into operations?” We saw that the clients who leaned fully into our operations minds really thrived, and we wanted to do that fully, without hiding behind providing virtual assistant services. No. We’re here to be your business partner, to help you run your business operations while you do what you, as a CEO, started the business to do. If you need someone to bounce ideas off of while you do CEO things, we’re here too. What Is a Strategic Operations Partner? The Core Components of Strategic Operations Partnership I’m starting this with an inside joke that I can’t get over. If anyone watches Dimension 20 & watched Fantasy High, remember Baron of the Baronies? The one who was Riz Gukgak’s Romaence Paertner? Yes, we’re your Strategic Operations Paertner! (If you get this joke, hire us, we’re meant for each other!). Again, I digress.So what is a strategic Operations partner (I’m trying very hard not to giggle, Riz Gukgak!) Here’s the YT video, please watch it! Okay, seriously this time. A Strategic operations partner is a virtual support professional who manages the day-to-day business operations & your team with the added support of a strategic partnership. So we not only manage your business operations so you can be great, but we’ll also help you in strategising just how to make those strategies you have for growing your business great. We’re there to set you up for success because we’ve saved you time from having to constantly work on your operations, and we help you get structure for your future plans. Just think, the major pillars in your business are sorted: What’s the difference between that and an OBM? Great question! By all accounts, they do seem similar. But here’s the major difference. Let me put the definitions below: An online business manager is a virtual support professional who manages a company’s day-to-day projects, operations, key performance indicators (KPIs), and teams to implement the owner’s strategy and ensure tasks are completed on time. So an OBM implements the owner’s strategy, and we do all of that, but there is an added benefit from us where we help you strategise and then map it out so it is ready for implementation. It seems small, but it’s a powerful addition. Not only are you getting operations management and team management, but you’re also getting someone who strategises with you AND puts structure into your strategy, so we’re not floundering around when it’s time for implementation. That’s a huge plus for your business and your business operations. Why This Evolution Matters for Your Business It matters if your aim is to grow beyond where you are now in your business & need the freedom to figure out how that will happen. See, what happens is when you start your business, usually it’s just you, then a VA eventually, when it gets a bit bigger, and for a time, it works. When you need specialised services, you can find one, and then continue, just the two of you. Until… it doesn’t.And this is for the people who want to go beyond a certain point, who’d like to see where their business will go and how big it can get. So for you to get beyond that certain point, you need to let go of the biggest thing: running your business. Because, here’s the truth: you made your business because you saw a problem & wanted to solve it (or to make money, he he he, but you know what I’m saying), but your time and impact are slowed down by having to run the business. You didn’t build the business to run the business!! If you’re a coach, you started it to make money coaching & make an impact. If you’re in the events industry, you started that business to






